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New Olympia Espresso baggage. All photographs courtesy of Olympia Espresso.
Late final yr, Washington state-based Olympia Espresso rolled out new baggage designed each to draw the attention and cut back waste.
Created with the assistance of the Bogotá, Colombia-based design agency S&Co., the brand new baggage characteristic a customized wraparound illustration from Italy-based artist Jonathan Calugi. The illustration depicts the seed-to-cup espresso journey.
Whereas the seed-to-cup trope has been extensively used within the espresso business, it represents one thing extra substantial for Olympia, which has traditionally prized long-term relationships with producers, in addition to ideas akin to provide chain transparency and fairness.
Behind the illustration are daring new colorways for Olympia, signifying blends and core choices, in addition to single-origin and restricted choices.
Notably, the brand new packaging consolidates what was beforehand two labels’ value of data right into a single entrance label, streamlining manufacturing and decreasing paper waste.
The packaging entails the plant-based and compostable Biotrē line of luggage from packaging producer TricorBraun Flex.
“Together with improved storytelling alternatives, streamlined manufacturing, and decreased paper waste, the refresh additionally infuses a burst of vitality and character into the visible scheme for this rising model, which had not seen a redesign in 5 years,” Olympia mentioned in an announcement of the redesign shared with DCN.
A just lately re-certified B-Company, Olympia Espresso at the moment operates six cafes — together with its headquarters in downtown, Olympia, Washington — in addition to Moonrise Bakery in Seattle.
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