Chocolate followers within the UK will have the ability to get their arms on the limited-edition deal with – which mixes 4 fingers of KitKat’s trademark crispy wafer with clean darkish chocolate – completely in Sainsbury’s shops nationwide.
Constructing on the long-standing work of the Nestlé Cocoa Plan, which has been in place since 2009, the corporate mentioned the earnings accelerator programme is the subsequent chapter of labor that goals to enhance the livelihoods of cocoa-farming households and their communities.
It additionally focusses on advancing regenerative agriculture practices, which purpose to guard, protect and restore pure sources for generations to come back. Moreover, the programme goals to empower ladies as brokers for optimistic change, encourage college enrolment, and assist farming communities in diversifying their earnings streams.
Hannah Boyle, Model Supervisor for KitKat at Nestlé UK & Eire, mentioned: “The introduction of KitKat 70% Darkish to our vary of iconic chocolate bars is a good way to kick off the brand new yr. The mix of our signature crispy wafer and the wealthy, clean darkish chocolate creates a really indulgent expertise that we’re assured chocolate followers will love.
“And whereas the bar is scrumptious, we’re additionally pleased with the way it has been made – with cocoa mass sourced from households enrolled within the earnings accelerator programme.
“Whereas chocolate followers take pleasure in their KitKat 70% Darkish, they’ll be taught slightly bit extra about how their break helps to enhance the livelihoods of cocoa farming households and their communities by scanning the QR code on the pack.”
Produced in York, the birthplace of KitKat (1935), the enduring British chocolate model has a wealthy heritage and in response to the most recent analysis by yougov.com, is the 15th hottest international meals and snack model.
In 2016, KitKat achieved a major milestone by turning into the primary Nestlé model globally to supply 100% licensed cocoa.
