Following a name for purposes in October 2023, Producer & Roaster Discussion board (PRF) is proud to announce the primary audio system for PRF Guatemala. PRF is without doubt one of the espresso business’s few occasions that locations producers on the very forefront – ensuring their voices are essentially the most outstanding.
The 2-day discussion board will happen on 7 & 8 March 2024 on the Anacafé venue in Guatemala Metropolis, Guatemala. This will probably be the second time PRF is held within the nation, after a profitable occasion in 2019 which included tons of of producers and roasters.
This 12 months’s discussion board is ready to be even larger – with hundreds of producers, merchants, roasters, baristas, and different business professionals anticipated to attend.
At each PRF occasion, a fastidiously chosen panel of knowledgeable audio system focus on a number of the most pertinent and urgent points affecting the worldwide espresso sector. Along with lectures and displays, there are additionally many different partaking actions going down at PRF Guatemala – together with workshops, cuppings, competitions, and extra.
Learn on to seek out out who the audio system will probably be at PRF Guatemala in March 2024.
Be taught extra about PRF Guatemala right here.
So why Guatemala once more?
Though many alternative provide chain actors and stakeholders attend PRF, the occasion focuses totally on producers. In flip, they assist to guide a number of the most vital conversations that the business must have.
In September 2023, PRF Colombia came about on the Plaza Mayor venue in Medellín, Colombia. Greater than 5,000 espresso professionals attended from all over the world, and the occasion additionally hosted 4 distinctive espresso competitions – together with the second version of the groundbreaking International Espresso Roasting Contest.
The general objective of PRF is to empower producers and drive inexperienced espresso gross sales within the host nation, in addition to championing Latin America as a world espresso data hub. This 12 months’s discussion board goals to generate US $13.5 million in inexperienced espresso gross sales to spice up the nationwide financial system.
So why is the occasion going down in Guatemala once more?
The nation is famend for its glorious espresso, and likewise ranks within the high ten producing international locations on the planet. Actually, in 2018, the federal government even recognised espresso manufacturing as an intangible heritage of Guatemala.
Luisa Fernanda Correa is the Common Supervisor at Anacafé. The affiliation was established in 1960 to signify the values and greatest pursuits of the greater than 125,000 households in Guatemala working within the espresso business.
Anacafé would be the Host Nation Sponsor for PRF Guatemala, and the two-day discussion board will happen on the affiliation’s headquarters in Guatemala Metropolis.
“For Anacafé and Guatemalan Coffees, it’s very thrilling to as soon as once more host PRF,” Luisa says. “The occasion will supply some superb alternatives to our espresso producers, and would be the excellent platform for worldwide patrons to get to know our spectacular nation and uncover the superb espresso that we produce.”
Saying the audio system for PRF Guatemala
As a part of its deal with producers, main audio system and panellists at PRF occasions focus on a number of the most vital points that the espresso business faces as we speak, in addition to within the close to future.
Furthermore, the format of the occasion encourages audio system and attendees to share potential options to those points as a part of these conversations.
Martin Mayorga is the founding father of Mayorga Espresso, which is the PRF Diamond Sponsor. At each PRF occasion, Mayorga Espresso sponsors round 500 smallholder farmers to attend the discussion board by way of its Beca Mayorga scholarship programme.
Martin additionally spoke at PRF Colombia on 14 & 15 September 2023 about how the business can higher help producers past paying increased costs for espresso.
“PRF helps us to attach and speak to smallholder producers, who’ve been fairly disconnected from the market,” he mentioned on the occasion. “Right here, we will do an important factor, which is to start out the dialog, as a result of if we actually wish to drive change and make an affect, we now have to know what farmers’ objectives are and the challenges they face.”
Lectures at PRF Guatemala
PRF Guatemala will embody speeches in each English and Spanish masking a variety of subjects.
English
- Replace on espresso costs and market outlook (Albert Scalla – Stone X, US)
- Is high-end specialty espresso nonetheless a pattern? (Konstantinos Vallianos – Kafea Terra, Greece)
- Traits within the Romanian espresso market (Afshin Roshanian – Artisan Inexperienced Bean, Romania)
- Traits within the Center Jap flourishing espresso market (Cleia Junqueira – The Espresso Connoisseur Collective, UAE)
- The historic trajectory of espresso costs (James Harper and Jonathan Morris – A Historical past of Espresso podcast, Germany and UK)
- Decaffeinated arabica innovation (Bruno Nobre – Minas Espresso, US)
- Prime-end espresso costs and regional tendencies (David Paparelli – M-Cultivo, UK)
Different English-speaking presenters will embody Bob Fish of PRF Gold Sponsor One BIGG Island in Area (US), Erik David Werner of Valiant Espresso Roasters (US), and Gabriel Restrepo of PRF Bronze Sponsor Ally Espresso.
Spanish
- Guatemalan Coffees: Reworking the way forward for espresso collectively (Ana Lucrecia Glaesel – Anacafé, Guatemala)
- Latino illustration within the US espresso market (Eduardo Choza – Mayorga Espresso, US)
- Challenges for the upcoming espresso harvests (Joaquim Rogerio – Pinhalense, Brazil)
- Navigating long-term relationships: A guided session for producers with perception on evolving fashions and overcoming challenges (Timur Dudkin – Mare Terra Espresso, Spain)
- Submit-harvest and fermentation processes for enhancing espresso high quality (Aida Esther Peñuela Martínez – Federación de Cafeteros de Colombia-Cenicafé, Colombia)
- Aroma composition of espresso from eight totally different producing areas in Guatemala (Carlos Rolz-Asturias – Universidad del Valle de Guatemala, Guatemala)
- Regenerative natural agriculture (Silvio Morales Herrera – Cooperativa Cafetalera Capucas Limitada, Honduras)
- The espresso microbiome and its affect on spontaneous fermentations (Laura Holguin Sterling – Centro Nacional de Investigaciones en Café, Colombia)
- The significance of including worth at origin to enter into higher and extra diversified markets (Ashley Prentice – Gento Espresso, Guatemala)
- EUDR laws and its affect on provide chains (Renaud Cuchet – Efico Central America SA, Guatemala)
- A marketing strategy for my espresso farm (Giselle Barrera – Latinas in Espresso, El Salvador)
- Implementation of artistic options for meals insecurity whereas enhancing on-farm revenue (Marcela Pino – Meals 4 Farmers, US)
- Natural espresso farming (Ana María Schmidt, Claudia Abril de Pérez, Max Pérez, and Jorge Escobar Bruno – Montealegre y Co-op La Hermosa, Guatemala & El Salvador)
Different Spanish-speaking presenters will embody Raúl Rodas of Paradigma Espresso (Guatemala).
Different occasions & actions
On the two-day discussion board, there may also be cupping periods hosted by:
- Ally Espresso
- Exportadora de Café Especial de Guatemala S.A.
- San Miguel
- Paradigma Espresso
- Café Finos de Honduras
- Guatemalan Coffees
- Fecvelab
- Primavera Espresso
- APROCAUN
- Exportadora de Café Especial de Guatemala S.A.
All cuppings are organised in partnership with Official Cupping and Water Sponsor BWT water+extra.
In addition to lectures, speeches, and cuppings, PRF Guatemala attendees may take part in interactive workshops on the occasion hosted by BWT water+extra. These will cowl subjects akin to introductions to roasting, cupping, latte artwork, and pour over brewing.
This 12 months, PRF Guatemala may also host the fourth Chilly Brew Championship, organised in partnership with Official Chilly Brew Espresso Sponsor Toddy. Extra particulars about different competitions going down at PRF Guatemala may also be introduced within the coming weeks.
The 2-day discussion board additionally contains an Espresso Bar in partnership with Official Espresso Bar Sponsor I Espresso Options and a Brew Bar hosted by Official Brew Bar Sponsor TONE.
Introducing the PRF Seed scholarship programme
PRF’s volunteer and scholarship programmes permit tons of of business professionals to attend world-class exhibitions, expertise the espresso sector from totally different views, and join with main specialists.
For this reason Producer & Roaster Discussion board is proud to launch PRF Seed, which recognises and honours main volunteers and scholarship recipients to allow them to advance their entrepreneurial spirit.
The primary version of the programme will happen at PRF Guatemala. The programme will present a collective fund of US $10,000 to be distributed amongst a most of 4 winners. This funding generally is a essential means for recipients to broaden their attain and affect, and permit them to develop and additional enhance their operational and strategic actions.
As PRF is a world organisation, volunteers and scholarship recipients from the world over can apply by finishing this kind. Nonetheless, all candidates will need to have been accepted as both a volunteer or scholarship recipient at PRF Guatemala.
Candidates should report and share a high-quality, artistic video presentation which must be now not than 90 seconds. The video has to incorporate an introduction, an applicant profile, a proof of their entrepreneurial thought, a basic marketing strategy, and their required quantity of funding. The deadline for submitting the applying is 15 February 2024.
PRF’s return to Guatemala on 7 & 8 March is ready to be one of many largest occasions but. The 2-day discussion board will happen on the Anacafé venue in Guatemala Metropolis, Guatemala.
To seek out out extra about tickets for the Sourcing Journey Expertise, a separate bundle which additionally features a ticket to the two-day PRF occasion, you’ll be able to discover extra info right here.
You may keep updated with all bulletins for PRF Guatemala right here, or by subscribing to the publication right here.
Please be aware: PRF doesn’t cowl any journey, lodging, or different prices for audio system and panellists.
Photograph credit: Producer Roaster Discussion board
Good Each day Grind
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