The acquisition of the Cramlington, Northumberland-based producer will enable SugaRich to leverage Sweetdreams’ expertise in repurposing surplus food-grade confectionery to ‘increase its choices’ and transition away from simply producing animal feed.
SugaRich mentioned the combination of Sweetdreams’ established buyer base, along with its technical experience, supplied the potential for the large-scale manufacturing of a ‘fascinating, sustainably manufactured product’ from the mixed entity.
‘SugaRich’s evolution’
Alex Keogh, managing director of SugaRich, mentioned: “Our collaboration with Sweetdreams is a key step in SugaRich’s evolution. It was a strategic resolution for us to marry our abilities and attributes not solely to progress our market place within the meals sector, however to additionally increase on the clearly apparent potential of Sweetdreams’ modern providing.
“Moreover, Sweetdreams’ re-use of surplus meals clearly aligns with SugaRich’s established apply and ethos – this now positions us to permit our many suppliers to benefit from recycling their offcuts and surplus into prime quality confectionery merchandise which can be inexpensive and sustainable.”
SugaRich hoped to comply with the acquisition with additional collaborations that can help the elimination of meals waste, going as far as to develop techniques to align with altering surplus meals market traits.
‘Launch our full potential’
Sweetdreams managing director Matt Stephenson added: “Turning into a part of the SugaRich household permits us to launch the complete potential of our vary of merchandise, supply our suppliers a singular and modern resolution to scale back surplus meals waste, whereas benefiting from a major enhance in industrial return.
“Alex and his group have seen the improbable work that Sweetdreams has achieved as an impartial confectionery producer. SugaRich’s acquisition will enable us the monetary and operational help to make ‘Choc Nibbles’ the primary, worth chocolate confectionery vary within the UK and past.”
In the meantime, Italian Beverage Firm (IBC Merely) has acquired March Meals in a transfer that can see the 2 coming collectively beneath a brand new dad or mum group, Pleasant Meals Group.
