In 2022, Photo voltaic Meals’ novel microbial protein Solein – created from CO2, air, and electrical energy – acquired regulatory approval from the Singapore Meals Company (SFA).
Lower than a 12 months later the ingredient formally entered the market inside the confectionery class (the Solein Chocolate Gelato), and now Photo voltaic Meals is extending its attain into snacks by way of a tie-up with Finnish FMCG firm Fazer.
The limited-edition ‘Fazer Style the Future, powered by Solein’ bar is on the market at chosen The Cocoa Timber confectionery shops in Singapore.
Photo voltaic Meals is leveraging the collaboration to acquire ‘worthwhile buyer suggestions’ on the ingredient’s viability in a brand new product class, defined CEO Pasi Vainikka, whereas extra broadly additionally getting a way of shopper acceptance of the novel ingredient.
What’s ‘protein created from air’?
Photo voltaic Meals was based in 2017 as a spinout from Finnish analysis centre VTT. The corporate claims to make the world’s most sustainable protein, which is
utterly decoupled from photosynthesis and agriculture manufacturing.
Solein is commonly described as being ‘created from air’. Digging deeper into its manufacturing reveals not less than three elements are used to make the novel protein: CO2, air, and electrical energy. Extra particularly, the protein is produced utilizing a bioprocess whereby microbes are fed with gases (carbon dioxide, hydrogen and oxygen), and small quantities of vitamins.
Vainikka has beforehand likened the bioprocess to that utilized by winemakers, however with carbon dioxide and hydrogen changing sugar because the supply of carbon and power, respectively.
Trying to its vitamin credentials, Solein is taken into account an entire protein, that means it incorporates all 9 important amino acids. The ingredient is made up of 65-70% protein, 5-8% fats, 10-15% dietary fibres and 3-5% mineral vitamins. The macronutrient composition of Solein cells is similar to that of dried soy or algae, with micronutrients together with iron and B nutritional vitamins.
Photo voltaic Meals claims Solein can be utilized to exchange current proteins in drinks, noodles and pasta, breads and spreads, and different dairy. This latter class was examined by way of a partnership between Photo voltaic Meals and The Lo & Behold Group-owned Fico, an Italian seaside restaurant in Singapore, which noticed the event of Solein Chocolate Gelato in 2023. Solein, along with vegetable oils, changed dairy within the ice cream product.
What’s a ‘Style the Future’ bar?
And as is the main target of the Photo voltaic Meals and Fazer tie-up, Solein may also be used to spice up protein content material within the snacking class.
The 44g Style the Future bars have been handmade in Vantaa, Finland, and exported to Finland. Every bar is made with 2% Solein protein, alongside a minimal of 70% darkish chocolate solids, dried strawberries, hazelnut and Nordic oat puffs. Though containing simply 15g Solein per 100g doesn’t formally make the chocolate snack bar ‘excessive protein’, it does make it excessive in iron – a micronutrient usually missing in plant-based meals.
Being impartial in style, Solein doesn’t negatively impression the bar’s snack profile, that means there isn’t a must masks its flavour. In actual fact, based on Fazer, the presence of Solein enhances the bar’s flavour. The identical goes for the bar’s texture, defined Heli Anttila, VP, new product improvement at Fazer Confectionery.
“Solein doesn’t impression the feel of the snack bar. Solein is in powder format, and the snack bar incorporates [just] 2% Solein.”
Gathering shopper suggestions for wider launches
Photo voltaic Meals isn’t the one social gathering looking for buyer suggestions from the limited-edition launch. Fazer, too, goals to gather shopper suggestions in Singapore to develop the product additional, Anttila revealed. In Singapore the snack bar isn’t on the market, however obtainable as part of ‘open tastings’ in addition to a part of a bundle supply – that means that if shoppers purchase two Fazer Chocolate bins, they’ll obtain a Style the Future bar at no cost.
Fazer can be inquisitive about advertising and marketing the snack bar in different geographies, for instance within the EU. However earlier than this may occur the ingredient requires novel meals approval from the European Meals Security Authority (EFSA). This course of is ongoing, we have been instructed. “We’re ready for this to occur on the finish of 2025.”
Within the meantime, Photo voltaic Meals continues to work on its first business manufacturing facility, Manufacturing unit 01 in Vantaa, Finland, which is able to take Solein to business scale. Manufacturing unit 01 will start operations in H1 2024 and scale the corporate’s annual manufacturing quantity as much as 160 tonnes. Assuming a single meal would use 20g of Solein, this interprets to eight million Solein-powered meals.
Certainly, Photo voltaic Meals additionally confirmed it’s looking for pre-market authorisations in different geographies all over the world, with an EFSA novel meals nod anticipated by the top of subsequent 12 months. “Our shared intention extends past this pivotal second, concentrating on a wider scale European launch in 2025-2026 with an entire vary of product,” stated Photo voltaic Meals’ Vainikka.
