The final and solely time Reese’s model aired an advert throughout the Large Recreation was in 2020 to announce Reese’s Take 5 bar. The #1 sweet model within the US will grace the nation’s screens throughout the largest snacking second of the yr with a brand new 30-second spot business, produced by Erich & Kallman, which performs on the intense ardour followers have for each rooting for his or her favorite groups, in addition to their ardour for Reese’s Cups.
Hershey’s Reese’s model, is described as ‘an ideal mixture of chocolate and peanut butter’, and for 95 years, Reese’s has been treating followers to its irreplaceable and iconic peanut butter cups. The snacking juggernaut has skilled meteoric development with a 9.1% CAGR over the previous 4 years and could be present in over 80% of American households previously three years.
“Reese’s has a fervent fan base who’re as emotionally invested in our iconic pairing of peanut butter and chocolate, very similar to the fan bases of the 2 groups within the Large Recreation,” stated Ryan Riess, vp, inventive & model technique, The Hershey Firm. “We’re excited for the most important sweet model to return to the most important stage after 4 years.”
Along with the brand new business, Reese’s may even be giving followers extra of what they need through a variety of actions with strategic companions main as much as the sport. US customers are suggested to ‘keep tuned to observe Reese’s excellent perfection’.
