The corporate, initially based in Bariloche, Argentina, combines domestically sourced raspberries with high-quality chocolate. Caterina Dalto, development advertising and marketing supervisor at Franuí, explains the model was established in 2013 by Diego Fenoglio, who drew on his household’s deep heritage in chocolate-making. Fenoglio, who has Italian roots, aimed to innovate by making a product utilizing raspberries grown in his yard in Patagonia.
Product differentiation and high quality focus
In response to the corporate, what units Franuí aside from different snacks out there is its dedication to high quality. Dalto emphasizes that the model’s give attention to craftsmanship and style is the cornerstone of its success. “Franuí is meticulous about product high quality, from chocolate choice to making sure the raspberries are completely matched,” she says. The corporate claims that solely merchandise assembly its rigorous requirements make it to market, believing this give attention to excellence is why customers select Franuí over opponents.
The chocolate-covered raspberries are marketed as providing a premium deal with, and the corporate believes its distinctive mix of flavours, rooted within the traditions of chocolate-making, offers it a aggressive edge within the snack trade.
UK market alternative
Franuí’s growth into the UK is a part of a broader worldwide technique. The corporate sees vital potential within the UK market, notably on account of its various shopper base, which it says values high-quality, indulgent snacks. Dalto states that the UK is a perfect marketplace for the model’s subsequent section of development. “The UK presents a unbelievable alternative to achieve new customers,” she says, highlighting that the corporate’s focus is on forging priceless partnerships and establishing a strong footprint within the area.
The choice to enter London got here after cautious planning, in line with the corporate. Franuí selected Zapp, a quick supply service, as its companion to cater to London’s on-demand shopper tradition. The corporate says that Zapp’s intensive community permits it to keep up product accessibility whereas making certain the integrity of the model’s premium picture. “Zapp was a pure match for us, given their give attention to quick, dependable supply,” Dalto explains.
Dedication to sustainability
Franuí locations sturdy emphasis on sustainability and moral sourcing, in line with the corporate’s statements. It claims that its raspberries are sourced from family-run plantations, which observe sustainable farming strategies aimed toward lowering pesticide use and preserving the surroundings. The corporate says it prioritizes minimizing its environmental influence whereas sustaining the standard of its fruit. Dalto provides that the cacao utilized in Franuí’s merchandise is sourced from suppliers dedicated to regenerative agriculture, which focuses on bettering soil well being and capturing carbon, aligning with the model’s sustainability objectives.
The corporate believes its dedication to moral practices is mirrored in its alternative of suppliers, who maintain certifications resembling IFS, HACCP, GLOBAL GAP, BRC, and ECOCERT, amongst others. These certifications, in line with Franuí, be sure that the model’s manufacturing processes meet worldwide requirements for meals security, sustainability, and moral labour.
Social media technique and UK rollout
Franuí credit a lot of its latest worldwide success to its social media and influencer-driven campaigns. In response to the corporate, these efforts have been instrumental in elevating model consciousness and interesting youthful customers. Dalto explains that Franuí has had viral success in Paris, largely due to influencer advertising and marketing on platforms like TikTok and Instagram. “We’re assured that the identical strategy will generate pleasure within the UK,” Dalto says, including that Franuí has partnered with a specialist meals advertising and marketing company to duplicate this technique in London.
Franuí believes that social media will proceed to play a key position in its UK growth, permitting the model to construct recognition and attain new audiences by digital platforms.
Trying forward: New merchandise and growth plans
The corporate plans to launch new product variations in 2025, together with Franuí Pink, a latest launch in Argentina that may quickly be obtainable internationally. Dalto notes that innovation is on the coronary heart of the model’s development technique, with plans to introduce extra fruits and chocolate mixtures as a part of its ongoing product improvement.
Franuí positions itself as a premium providing that balances indulgence with the rising demand for health-conscious merchandise. In response to Dalto, the model makes use of no preservatives and depends on 100% actual fruit and chocolate, permitting it to align with traits towards pure and minimally processed meals. “Many nutritionists view Franuí as a deal with that may be loved with out compromising a balanced food regimen,” Dalto provides.
Future retail partnerships
As Franuí continues its worldwide growth, the corporate says it’s on the lookout for retail companions who share its dedication to high quality. Dalto explains that Franuí seeks retailers who perceive the significance of premium merchandise and are able to providing an distinctive in-store expertise to clients. The corporate says it values companions who may also help talk the model’s story and heritage, making certain that customers perceive the craftsmanship behind the product.
Franuí’s long-term purpose is to turn out to be a world model, with ambitions to be current in 80 markets by 2030. The corporate sees its growth as a option to carry a “style of Patagonia” to customers worldwide, whereas sustaining its give attention to high quality and sustainability.
In abstract, Franuí’s entry into the UK market displays its broader international ambitions. The corporate claims that its give attention to high quality, sustainability, and strategic partnerships will enable it to compete within the aggressive snack market whereas sustaining the premium positioning that has outlined its model so far.
