ProSweets Cologne will carry the cumulative know-how of the worldwide provider sweets and snacks trade with 250 exhibitors, whereas ISM goes to be the ‘hotspot’ for the improvements and developments of the sweets and snacks trade, with over 1,400 exhibitors from 74 nations.
Organisers Koelnmesse stated this 12 months there may be an excellent nearer content-related interlink between the 2 occasions, creating “quite a few worthwhile results alongside all the worth chain.”
Connecting the 2 reveals beneath the scope of a ‘Candy Week’ guarantees not solely the most recent trade improvements but in addition an in depth specialised programme and new occasion codecs – together with a joint lecture programme on the Knowledgeable Stage and the commerce fair-connecting Guided Excursions to accompany the shut alternate.
ISM 2024
ISM 2024 presents a multifaceted product present highlighting present sweets and snack developments. A specific focus lies on the customers’ rising well being consciousness, mirrored by the demand for wholesome meals choices and sustainable components. The exhibitors promise modern options, together with integrating sustainably grown, pure components and upcycling uncooked supplies.
“The synergies of the Candy Week promise elevated enterprise actions and a strengthening of the trade in 2024. The quite a few famend worldwide packaging and manufacturing machine producers at ProSweets Cologne underlines the importance of the centered trade assembly level for the sweets and snacks trade. The precedence lies on inspiration, the alternate and networking,” stated Clair Steinbrück, Meals Know-how Vice President of Koelnmesse GmbH.
“The robust participation within the segments “Uncooked Supplies & Components” and the ‘Packaging’ phase is especially pleasing. The commerce honest helps these important themes by organising two interactive particular reveals within the respective exhibition sections – specializing in sustainability and innovation facets.”
ProSweets 2024
ProSweets Cologne 2024 is extra practice-oriented and provides worth to the trade. Guests can stay up for highlights, together with the Knowledgeable Stage ProSweets Cologne shares with ISM, the place high-class lectures shall be held, and an interactive occasion programme within the exhibition sections ‘Packaging & Packaging Supplies’ and ‘Uncooked Supplies & Components’. Sensors that permit guests to really feel, scent, or style will promote an extra new occasion expertise.
Moreover, for the primary time, Candy Week is providing guests the chance to have interaction in an alternate in regards to the newest developments in eCommerce, on-line advertising, and the digitalization of provide chains. As well as, along with DMEXCO, Europe’s main digital advertising and tech occasion, new digital advertising themes shall be offered particularly for advertising administrators this 12 months within the scope of an fascinating collection of lectures. Amongst others, efficiently carried out social media campaigns and the sensible utility of synthetic intelligence will, for instance, be addressed.
Organisers have confirmed that the majority exhibitors come from Germany, Italy, China, Turkey, the Netherlands, Denmark, France, Nice Britain, Spain and Switzerland. The entire important exhibition sections are coated – from packaging supplies and machines to crops and automation by way of to meals security and working and auxiliary gear.
They stated that ProSweets Cologne has additionally acquired an enormous response within the ‘Components and Semi-finished Merchandise’ part. On this connection, and because of the current and future significance of this phase, the commerce honest has constructed up its personal line of communication (candy & snackable components) and has entered a cooperation with German Sweets.
- Prosweets/ISM Cologne runs from 28 to 31 January. See web site for extra info.
