Whenever you’re studying Espresso Overview, chances are you’ll end up questioning who else is within the digital room with you. Who else is studying a report in regards to the effective factors of a processing methodology or origin, and what are they pondering? And what coffees are they ingesting?
These questions are crucial to us at Espresso Overview, in fact. Not solely do we would like glad readers who preserve coming again to learn us many times, however we additionally harbor a fundamental human curiosity about who may be studying our reviews and critiques and why.
Now we have two primary methods we find out about our readers. First is the broad and impersonal information on Google Analytics and our personal server logs. These sources anonymously observe who visits CoffeeReview.com and offers mixture information on the place our readers are positioned, how they discovered us, which internet pages they go to, and so. Second, we periodically conduct surveys of our readers to collect extra demographic information about them and their coffee-drinking and coffee-reading expectations, habits and preferences. We accomplished such a survey in early 2024, and share a few of what we realized right here, together with some mixture information from Google.
The Primary Information
In 2023, Espresso Overview welcomed a couple of million readers from 218 nations and territories. Espresso Overview scores reached greater than 100 million customers by our worldwide community of digital, print, and advertising and marketing channels. Our readers will drink over a billion cups of espresso and eat greater than 30 million kilos of espresso beans.
Two-thirds of our guests are from North America. Now we have readers in all 50 U.S. states and each main metropolitan space within the nation. The highest ten nations by readership are as follows:
- United States
- Taiwan
- Canada
- Philippines
- United Kingdom
- China
- Australia
- India
- Malaysia
- Thailand
The Survey Outcomes
Over 400 readers from all over the world participated in our 2024 on-line survey. America is dwelling to 88% of them.
We discovered that Espresso Overview readers general have excessive ranges of schooling and earnings. Of Espresso Overview readers, 74% report having a school diploma, which is roughly double the speed within the general U.S. inhabitants. Readers’ common annual earnings is $156,000, which is greater than double the U.S. medium family earnings of about $75,000 in 2022.
On common, our readers report ingesting 2.9 servings of espresso per day, which is in keeping with norms for U.S. espresso drinkers general. Espresso Overview readers report spending a mean of $20.60 per pound for espresso beans.
Readership by U.S. State
For a few years, we’ve analyzed our web site site visitors information to higher perceive the place curiosity in gourmand espresso is highest, not less than based mostly on Espresso Overview per capita readership.
As we’ve famous prior to now, a state’s inhabitants is the largest driver of web site site visitors. Not surprisingly, if one simply appears to be like at whole CoffeeReview.com site visitors, the highest 4 states for readership are California, Texas, Florida, and New York, that are additionally essentially the most populous states.
In fact, one would count on California to have extra readers than Hawai’i simply based mostly on the massive distinction in inhabitants, almost 40 million versus 1.5 million, respectively. So within the following figures, we normalized the site visitors information for inhabitants to calculate per capita readership, which is a greater gauge of the extent of curiosity in espresso.
The highest 10 states by per capita readership in 2023-24:
- Hawai’i
- Washington
- Virginia
- Oregon
- Minnesota
- Montana
- Maine
- Vermont
- California
- Wyoming
Hawai’i Tops the Checklist Once more
A lot of the states on the checklist aren’t surprises. Hawai’i has been #1 or #2 on the checklist each time we’ve tracked per capita readership. As we’ve famous prior to now, when you think about that Hawai’i is the one state that produces important portions of espresso, it stands to motive that lots of people have an curiosity in espresso information and critiques.
Washington, Oregon, and California are well-known for his or her robust espresso cultures and lengthy histories of roasting and consuming top quality coffees. Minnesota, Maine, and Vermont are northern, cold-weather states, which may drive espresso curiosity and readership, particularly in winter.
Montana and Wyoming are additionally northern states however, prior to now, previous to COVID, they tended to look effectively down the checklist. It’s probably that COVID-era demographic shifts performed our function in readership will increase. The native presence of many top quality espresso roasters in Montana (particularly Revel Espresso and RamsHead Espresso Roasters) and Wyoming (JackRabbit Java and Mystic Monk Espresso) are probably driving curiosity in specialty coffees.
It’s not clear why Virginia can be so excessive on the checklist however there isn’t any scarcity of top of the range espresso roasters – Roadmap, Ironclad, Index, Pinup, Merge — which are each serving and creating an enthusiastic specialty espresso scene.
If you’re questioning what state is final on the checklist this yr, it’s Louisiana. We’re undecided why.
