In our October + November 2024 challenge, we characteristic Sweden’s Joanna Alm! Additionally included are articles on shopping for and promoting cafés, rewarding common prospects, ’One on One’ with Dr. Fabiana Carvalho, and way more!
BY SARAH ALLEN
BARISTA MAGAZINE
Welcome to the October + November 2024 challenge of Barista Journal! As autumn is unmistakably right here within the Northern Hemisphere, we’re able to fika with Joanna Alm from Drop Espresso in Stockholm, Sweden. This challenge additionally options articles on creating higher-value tickets in your store by encouraging point-of-sale and impulse purchases; what your regulars carry to your café; Minneapolis-based Houston White‘s theories on inclusion and specialty espresso by way of his firm, The Get Down Espresso Co.; how sound waves can truly brew espresso; “Area Experiences“ from Alishan, Taiwan, and St. Louis; and way more!
You possibly can subscribe via our on-line retailer to obtain a print copy of the journal or learn it without cost with our digital version right here.
Cowl Characteristic: Joanna Alm
Longtime espresso skilled Joanna Alm units lofty requirements for her espresso firm, Drop Espresso, whereas embracing household life in Sweden. Joanna truly began as a barista at Drop Espresso greater than a decade in the past, and now she and her husband personal the corporate. After days working on the roastery, nothing makes her happier than heading out into the woods together with her kids or going to a close-by lake for a swim.
’The Artwork of the Upsell’
Promoting espresso is just one method for a café to generate profits. In “The Artwork of the Upsell,“ advertising and specialty-coffee veteran Heather Kelley writes about methods to assist improve a median ticket and income via merch, shows, and extra.
’The Regulars: The Advantages of Serving Heat The place Everyone Is aware of Your Identify’
The acquainted faces and normal orders of a espresso store’s common prospects kind the spine of a profitable café. In “The Regulars,“ author Rachel Morrison susses out find out how to flip occasional guests into constant prospects, and the way to make sure your workers treats your regulars with heat and respect to maintain them coming again again and again.
’One on One: Dr. Fabiana Carvalho’
Raised in a coffee-farming household in Brazil, Dr. Fabiana Carvalho has led The Espresso Sensorium since 2017 and labored in biochemistry and psychobiology for a quarter-century. She’s utilizing her background to discover how context shapes the notion of flavors and influences worth judgments. Dr. Carvalho has additionally devoted time and analysis towards enhancing robusta manufacturing high quality and rising costs for farmers.
And A lot Extra Inside
Additionally within the October + November 2024 challenge, “The Knockbox,“ written by longtime espresso skilled, former U.S. Barista Champion, and retailing knowledgeable Laila Ghambari, investigates what that you must take into account when pondering of shopping for or promoting a espresso store; in “Foam“ we take a look at how sound can be utilized to brew espresso and the results of chilling on brewing; our “Area Experiences“ go to St. Louis and Alishan, Taiwan; and we now have a lot, way more.
Subscribe and Extra!
As all the time, you’ll be able to learn Barista Journal in paper or digital format. Learn the October + November 2024 challenge without cost with our digital version.
And for greater than three years’ price of points, go to our digital version archives right here.
