CoLab Tech’s 12-week program, which is led by Mondelēz’s innovation and enterprise hub SnackFutures, provides interactive experiences, mentorship and entry to Mondelēz’s international community of companions to handle boundaries in sustainability and meals and course of applied sciences. WNWN was considered one of 9 worldwide start-ups chosen for CoLab Tech and the one various chocolate firm chosen.
“If we need to have a optimistic impression on the worldwide meals provide chain, then we’ve to work with the largest gamers [and] work at scale. … If we will begin collaborating, speaking with these huge large firms, and on the very begin of our startup journey, then we will have that impression far more shortly,” he stated.
Earlier this yr, WNWN Meals Labs raised $5.6m to scale up manufacturing, broaden its group and put together for retail launch within the UK. The spherical was led by PeakBridge, a foodtech VC agency investing in early-stage and Collection A climate-and health-focused firms, together with participation from Geschwister Oetker Beteiligungen Group through its subsidiary Martin Braun-Gruppe, Mustard Seed Maze, PINC, Investbridge AgriTech and HackCapital.
With the CoLab Tech program accomplished, “that is actually the place the journey begins,” Drain expressed of the model’s targets in scaling manufacturing for its chocolate various portfolio. Beforehand, the corporate launched two merchandise through DTC channels: darkish choc thins and Waim! bar, which had been met with excessive demand.
WNWN’s plans to construct an moral and sustainable cocoa provide chain
Utilizing a proprietary fermentation course of utilizing barley and carob because the supply, WNWN’s cocoa-free chocolate “tastes, melts, snaps and bakes identical to chocolate,” with a low-sugar system that’s vegan, caffeine-free, gluten-free, palm-oil free and secure for canine because it doesn’t comprise theobromine. The UK-based firm sources its barley from the British Isle and carob across the Mediterranean from Italy, Spain and Portugal.
Drain seen comparable aroma and taste compounds shared between chocolate and different components, tracing again to the preliminary commentary when he detected cocoa notes whereas steaming potatoes.
“For those who look somewhere else in nature, in complete components … you will discover sources or the precursors of these components. That entails taking a look at and understanding the genetics of components like barley and carob and the macromolecules of proteins, carbohydrates, and so forth.”
Pushed by making a extra resilient and sustainable cocoa provide chain amidst the EU’s ban on imports like espresso, cocoa and palm oil linked to deforestation, Drain defined WNWN’s purpose is to supply a extra moral and climate-friendly chocolate that produces 80% much less carbon emissions than typical candies.
“To recap with chocolate, the massive points are baby slavery, about 1.5m baby slaves in West Africa are the place tw- thirds of the world’s cocoa comes from. Additionally, deforestation in these areas and the carbon footprint that produces – chocolate has a better carbon footprint than issues like hen or cheese … so a part of our MO is that we need to function a platform to coach customers round this,” Drain elaborated.
He continued, noting that these issues throughout the business “exist in West Africa as a result of you will have two very small international locations in a really small space the place all of this cocoa comes from, however 12 to twenty international multinational firms generate billions and billions of {dollars} of income for a product that they’ll solely get from this small a part of the world.”
Drain emphasised WNWN’s focus is to supply another and “relieve that grip that these multinationals should that a part of the world,” and serving to set up “extra independence for these cocoa farmers.”
